Need for Speed Unbound
Graffiti Comes to Life
THE WORLD IS YOUR CANVAS IN NEED FOR SPEED™ UNBOUND
Expand your self-expression as you ride through Lakeshore equipped with high-energy visual and sound effects that reflect how you drive
Need for Speed™ Unbound is everything like past Need for Speed titles, and yet, nothing like them at all. The game is like a classic, generation-defining muscle car that gets resurrected and redesigned with the style and bravado of tomorrow, and the same growling engine (or new humming battery) that peeled out in your parent’s and your grandparent’s dreams.
Need for Speed Unbound fulfills your need for speed, but in a way that’s unique and tailored to you.
Let’s be clear, you can still whip around hyper-realistic cars in breathtaking locales. In Need for Speed Unbound your self-exploration goes beyond the garage and expands your canvas, exposing you to all of the vast elements that make your need for speed an adventure, a lifestyle and an artform. With this new addition to the Need For Speed universe, your avenues and boulevards to self-expression are unbound – from the cars and clothes, to the streets and the tire marks your car leaves behind.
“We wanted to deliver an art style that matters for gameplay, one that clearly celebrates player actions, enhances the player experience, and rewards them along the way,” explains Darren White, Need for Speed Unbound’s art director at Criterion Games. “We wanted to take players to that next level in Need for Speed Unbound with our driving VFX, which we call ‘Tags.’”
Just like the street artists who creatively subvert the cityscapes around them, you will be able to tag the world and leave everyone in your dust. Tags come to life when you deploy your boosting powers; which are earned through actions like drifting, jumps and near misses, and appear as dramatic, customizable effects that paint the surrounding world, including illustrative lines that etch around the curves of your car. Through Tags, you and your car become the artists, and the city is your canvas.
“Need for Speed Unbound’s realistic-looking world and cars really help ground the visuals,” describes White of the game’s art style. “Taking inspiration from street art and other media, we creatively subvert the characters and visual effects, turning them into expressionistic illustrations of ‘you’ and ‘your actions.’ It’s literally ‘graffiti-coming-to-life.’”
Street art has always been an important aspect of street culture, with an irreverence that has long inspired Need For Speed. “It is an incredibly creative form of self-expression, and like street racing, it represents an unruly freedom to express yourself against rules and restrictions,” adds White.
Need for Speed Unbound features a diverse collection of street art styles from multiple artists across the world including Sentrock and JC Riviera. These revered artists are painting Need for Speed Unbound with their signature style, artworks that not only add to the backdrop of the game, but can also be collected and applied to your car in the form of wraps.
Alongside Tags, you can continue to express your personal style through your cars, in greater detail and grandeur. You will now have access to new wrap content and full kit selections, as well as exciting new ways of customization with part removal – where you can expose the mechanical guts of your car and intimidate competition before you even creep up to the starting line.
And it doesn’t end with Tags, wraps and parts; the player’s wardrobe will get an upgrade too! “Need for Speed Unbound’s characters are unapologetically expressive with new fashion collaborations,” reveals White. “Character self-expression in Need for Speed Unbound goes beyond just the clothes you wear; with additional cosmetic changes and customizable poses, you can truly show off in key moments, like race wins, creating characters that are brimming with attitude.”
The same goes for Need for Speed Unbound. It’s full of attitude, creativity, adventure, style and camaraderie.
Race against time, outsmart the cops, and take on weekly qualifiers to reach The Grand, Lakeshore’s ultimate street racing challenge. Pack your garage with precision-tuned, custom rides and light up the streets with your style, exclusive fits, and a vibrant global soundtrack that bumps in every corner of the world.
THE WORLD IS YOUR CANVAS
Graffiti comes to life with an all-new, unique visual style that blends elements of the freshest street art with the most realistic looking cars in Need for Speed™ history. Access a new toolkit of high-energy visual and sound effects to express your driving skills, including Burst Nitrous, a new boost tactic that delivers a dizzying rush of speed.
RACE TO THE TOP
To get to the top, you gotta take risks. Choose how and when to put it all on the line, pulling huge drifts, outdriving the cops, or placing side bets with your own earnings against rival racers. Time is money, so find the fastest way to earn enough cash to enter the weekly qualifiers and make it to Lakeshore’s ultimate race, The Grand.
RUN THESE STREETS
The more you race, the more you build heat. While the cops pile on the pressure, you gotta make tactical decisions using new escape mechanics to take control of the chase. Do you outrun the cops, battle them head on, or hide out in Lakeshore’s underground? Run these streets and you’ll reap the rewards.
EXPRESS YOURSELF
Show off the latest fits and express yourself through your ride with the cleanest tags and driving effects to represent your personal style. Transform your car with unique wraps and cutaways, and stunt on the competition with customizable win poses.
FIND FREEDOM IN THE FLOW
Discover trailblazing artists from the world of hip hop and its global interpretations with a genre-defying soundtrack led by A$AP Rocky and AWGE. The original score by Brodinski – the producer who built a connection between European techno and the Atlanta trap scene – embodies the underground culture that races through the heart of Lakeshore.
NEED FOR SPEED™ UNBOUND CAR LIST
Ready to pack your garage with these precision-tuned, custom rides? Check out the full car list in Need for Speed™ Unbound.
Are you ready to prove you have what it takes to make it to the top? Then choose the rides that are going to get you there.
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